The Hydra, in Greek mythology, is a terrifying mythical monster that has the body of a serpent with nine vicious heads. If one head is cut off, two new ones grow in its place. This make the Hydra almost impossible to kill. One of the Hydra’s heads can never be harmed by any weapon.
Just like the Greek mythical monster, Hydra Sellers are impervious to attack. When HMRC chops off one of their Online Marketplace accounts, the Hydra Seller quickly grows two new accounts. The Hydra Sellers unstoppable rampage continues with them selling more VAT free, counterfeit, non-compliant & dangerous goods, sold on the back of fake reviews, to their unsuspecting victims. Most of their goods will quickly end up discarded and recycled at the tax payers expense.
The Hydra Seller’s head that can never be harmed, often resides in Shenzhen, where it is completely out of reach for HMRC to prosecute.
Non-EU Overseas Online Retailers can setup a new Amazon account under a completely separate company name. Once a new account has been setup, the seller can attach the account to all their old products listed on Amazon.