Category Archives: Market Research

Market Research – Fakes & Counterfeits on eBay

It’s not exactly ground breaking news that Chinese Seller are using eBay.co.uk & Amazon.co.uk to flood the UK with fake and counterfeits goods.

Lunatik TIKTAK iPhone case

For the purpose of this case-study we have chosen just one product; the most expensive iPhone case on the market the Lunatik TIKTAK iPhone case which retails at £49.95.The counterfeit version can be purchased for as little as £5.95 on eBay.

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Market Research – Cameras on eBay

eBay Camera category clearly illustrates how VAT Evading NETPs have taken over eBay.co.uk.

Camera Market Share

Top 10 sellers of cameras on eBay.co.uk :

User Montly Camera Sales Total Annual Sales of All Products Country UK Stock VAT Number
#1 britishdeals £521,472 £6,963,324
#2 getitdigital £324,081 £5,408,940
#3 photodirect £240,815 £9,025,109
FAKE
#4 man_int_ltd £155,160 £2,540,592
#5 tronixltd £153,843 £3,387,480
#6 dealz4days86 £123,595 £4,481,736
FAKE
#7 argos £119,129 £31,495,656
#8 uk_directsell £115,131 £1,547,664
#9 simply_savings £111,155 £2,932,056
#10 sportsgearinternational £110,936 £1,469,868
FAKE
 Total Sales: £1,975,317 £69,252,425

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